Reiss Gaspard

Curiosity got me here.

I’ve spent my career asking some variation of the same question:

Why should someone care?

Sometimes the “someone” is a customer. Sometimes it’s a sales team, product owner, executive, advertiser, or engineer. And sometimes the thing they need to care about is a global education platform, a marketing campaign, or the technology behind a smart grid.

The subject changes. The challenge doesn’t.

I’m Reiss Gaspard, and I work in product marketing because it sits in exactly the place I find most interesting: between what a product can do and what that capability means to a human being.

My path here has moved through agency strategy, global industry education at TikTok, growth marketing, and technology-focused product marketing. Along the way, I’ve learned that my best work happens when the answer isn’t obvious yet.

Give me a complicated product, several audiences, too much information, and an unclear story.

That’s usually where things get interesting.

Reiss Gaspard