ONE MARKETER. MULTIPLE TOOLS.
I turn complex products and ideas into stories people understand, content they engage with, and experiences that drive adoption.
Strategy when the problem needs clarity. Storytelling when the idea needs meaning. Creative when it needs attention. Experimentation when we need to learn.
THE TOOL CHANGES
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THE JOB DOESN'T
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THE TOOL CHANGES ⦁ THE JOB DOESN'T ⦁
J. Walter Thompson: Learning how ideas earn attention.
Work shaped by the intersection of culture, strategy, and creative storytelling
TikTok Academy: Turning a platform into a learning experience.
A look at the thinking and storytelling behind helping audiences understand and use a rapidly evolving platform.
NextEra Energy/FPL: Turning complexity into a story people can use.
Explore the challenge, the thinking behind the approach and the work that followed.